Beauty, in its purest form.

SOBER BEAUTY (素幸) is a clean, vegan makeup brand built on three ideas: that health is beauty, that beauty should be effortless, and that everything is connected.

Philosophy

Clean. Effortless. Mindful.

Health is beauty

Clean

Plant-derived, free from harmful synthetics. Formulas we would put on our own skin.

Beautiful in your own skin

Effortless

Multi-tasking essentials in considered shades — designed to layer, never to hide.

Everything is connected

Mindful

From sourcing to packaging, we choose materials and partners with the planet in mind.

Our Clean Promise

Our promise to you

No harmful ingredients

Formulated without parabens, sulfates, phthalates, mineral oils, and synthetic fragrance.

Sustainably sourced

Plant-based ingredients from traceable, responsible suppliers — never sacrificing safety for shortcuts.

Cruelty-free

Never tested on animals. 100% vegan formulas, certified.

What we leave out

These ingredients have no place in our formulas — for your skin, and for the planet.

Parabens
Sulfates (SLS / SLES)
Phthalates
Mineral oil
Silicones
Synthetic fragrance
PEGs
Formaldehyde
Talc
BHA / BHT
Triclosan
Animal-derived ingredients

Products

The collection

The Standard Natural Foundation

Light, breathable plant-based coverage.

A breathable, plant-powered foundation that evens skin tone with a soft, natural finish — never a mask.

Coming soon

The O.N.E Tinted Lip Oil

One step. Nourish. Color. Shine.

A weightless lip oil that nourishes as it tints — a single step from bare to glow.

Coming soon

Complexion Luminizer

Cream highlight and blush in one.

A creamy, blendable highlight that doubles as blush — for a luminous, lit-from-within glow.

Coming soon

Essential Natural Lipstick

Plant-based color, your-lips-but-better.

A clean, plant-based lipstick that conditions while it colors — a wardrobe of barely-there hues.

Coming soon

Sustainable packaging

Considered to the last detail

Plastic-free shipping: Recyclable shipping boxes — zero plastic in transit.
FSC-certified paper: Inner cartons printed on paper from responsibly managed forests.
Soy-based ink: Vegetable inks instead of petroleum, easier on the planet at every step.