Health is beauty
Clean
Plant-derived, free from harmful synthetics. Formulas we would put on our own skin.
Beauty, in its purest form.
SOBER BEAUTY (素幸) is a clean, vegan makeup brand built on three ideas: that health is beauty, that beauty should be effortless, and that everything is connected.
Philosophy
Clean. Effortless. Mindful.
Beautiful in your own skin
Effortless
Multi-tasking essentials in considered shades — designed to layer, never to hide.
Everything is connected
Mindful
From sourcing to packaging, we choose materials and partners with the planet in mind.
Our Clean Promise
Our promise to you
No harmful ingredients
Formulated without parabens, sulfates, phthalates, mineral oils, and synthetic fragrance.
Sustainably sourced
Plant-based ingredients from traceable, responsible suppliers — never sacrificing safety for shortcuts.
Cruelty-free
Never tested on animals. 100% vegan formulas, certified.
What we leave out
What we leave out
These ingredients have no place in our formulas — for your skin, and for the planet.
- Parabens
- Sulfates (SLS / SLES)
- Phthalates
- Silicones
- Cyclic silicones
- Mineral oil
- Synthetic fragrance
- Formaldehyde
- Talc
- BHA / BHT
- Ethanolamines
- Heavy metals
Products
The collection
The Standard Natural Foundation
Light, breathable plant-based coverage.
A breathable, plant-powered foundation that evens skin tone with a soft, natural finish — never a mask.
Coming soon
The O.N.E Tinted Lip Oil
One step. Nourish. Color. Shine.
A weightless lip oil that nourishes as it tints — a single step from bare to glow.
Coming soon
Complexion Luminizer
Cream highlight and blush in one.
A creamy, blendable highlight that doubles as blush — for a luminous, lit-from-within glow.
Coming soon
Essential Natural Lipstick
Plant-based color, your-lips-but-better.
A clean, plant-based lipstick that conditions while it colors — a wardrobe of barely-there hues.
Coming soon
Sustainable packaging
Considered to the last detail
- Plastic-free shipping
- Recyclable shipping boxes — zero plastic in transit.
- FSC-certified paper
- Inner cartons printed on paper from responsibly managed forests.
- Soy-based ink
- Vegetable inks instead of petroleum, easier on the planet at every step.
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